German beer essay

An important thing to know about German culture is that residents are expected to respect order and structure. It’s important to be on time, not just for work but for social events too, and to follow rules that are in place for the greater good of everybody who lives there. German culture has been shaped over thousands of years.

This was a new initiative to educate people linked with the drinks industry in beer and to create more interest in beer. The initiative was backed by a large group of top industry names. This effort would greatly enhance their business goals.

Weaknesses - UK beer turnover was up 0. 2% over fiscal 2002. Profits were down 0. 8% due to cost pressures following the supply chain changes. The company also faced a significant loss of share within the on-trade segment. These market share losses can be attributed to organizational issues (supply chain problems in the UK).

Contemporary German traditions include ‘ Kaffee und Kuchen ’, the equivalent of an English Afternoon tea whereby families and friends stop working to come together in the afternoon for coffee and cake. The annual Munich Beer Festival, known the world over as Oktoberfest, is also a key tradition.