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- Volvia case study in 2021
- A case study
- Volvia case study 03
- Volvia case study 04
- Volvia case study 05
- Volvia case study 06
- Volvia case study 07
- Volvia case study 08
Volvia case study in 2021
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A case study
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Volvia case study 03
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Volvia case study 04
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Volvia case study 05
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Volvia case study 06
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Volvia case study 07
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Volvia case study 08
What's the strategy for the acquisition of Volvo?
To realize Volvo’s opportunities and reduce its risk of failure, right strategies must be developed and effectively implemented. The suggested strategies include: running two separate companies to defend Volvo’s brand, a new organization and strategy in China to facilitate the expansion, local market positioning for more custom base, etc.
Why was Swedish Volvo acquired by Chinese Geely?
The acquisition of Swedish Geely by Chinese Volvo reflects the above discussed phenomena. First, it is an international merge which is the result of globalization. A lot of challenges are needed to solve, e.g., culture difference, different management styles, cost re- allocation, etc.
What are the strategies of Volvo and Geely?
The suggested strategies include: running two separate companies to defend Volvo’s brand, a new organization and strategy in China to facilitate the expansion, local market positioning for more custom base, etc. In addition, it is necessary for Volvo and Geely quickly establish mutual trust and respect between two companies’ employees.
Who is the author of Swedish Volvo case study?
A Case Study of the Acquisition of Swedish Volvo by Chinese Geely Author: Lieke Wang Supervisor: Thomas Danborg Master's Thesis in Business Administration, MBA programme February 2011 Abstract
Last Update: Oct 2021